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Industry supplier Stuller has lately been getting tiffany jewellery tune with all the football fans out there. The company recently announced a major expansion of its NFL-licensed jewelry line.

A total of 13 new styles of stainless steel bracelets, pendants, key chains, money clips and earrings, launched in collaboration with NFL license-holder Team Titanium, now complement Stuller's existing line of 14-karat gold NFL products.

The pieces are available in all 32 NFL team logos and feature accessible price points, between $30 and $75 at retail. Each piece also comes in special packaging sealed with the NFL hologram.

To help retailers bangle the program, Stuller is offering fully customizable marketing support, including a direct-mail program available via Stuller.com. Through the program, users can sign onto the Web site, drag and drop images of the NFL team jewelry and logo onto ring produced templates, and then distribute the materials in their communities.